DATA ANALYSIS PROJECTS

PROSOCIAL DATA UPCYCLING

We use historically robust statistics to analyse already gathered data about the audience attendance, workforce, and creative output of an institution to determine how effective the prosocial response of an arts organisation has been. We do this by up cycling your data from these three areas and looking for particular patterns.

There are certain data patterns and distributions that appear in the natural world when a system is left uninterrupted, and these shift depending on whether that system is nurtured or uprooted. By looking for these patterns in your audience, employment, and creative output data we can help you better understand what your organisation is doing well and where resources might be best placed in order to continue to do that moving forwards.

PSYCHOMETRIC MARKETING

After having a brief conversation with you, we use a rigorous academic understanding of psychology and data science to predict and identify the types of people who might be most responsive to your production or event

We can create psychometric profiles of potential audiences for your event, including reviewers and industry professionals, to help you pin point and execute the most effective strategy for getting your production or event noticed by people who are more likely to enjoy it

REPLICATING PRESENCE

One of the most missed aspects of live performance is the feeling of community and presence of the performers and/or audience. However, like all sense, presence exists solely within the mind and can therefore be replicated digitally

Using bespoke combinations of audience data and UX design, technology, marketing, psychology, and even magic, we can help you find a solution to create the exact amount of immersion, presence, or embodiment to make your digital event shine